MEDIA STRATEGYTHOUGHT LEADERSHIPFOUNDER STORYTELLINGFOUNDER POSITIONINGTECH PRESS COVERAGEPROFILE BUILDINGNARRATIVE STRATEGYWEB3 · AI · EMERGING TECHMEDIA STRATEGYTHOUGHT LEADERSHIPFOUNDER STORYTELLINGFOUNDER POSITIONINGTECH PRESS COVERAGEPROFILE BUILDINGNARRATIVE STRATEGYWEB3 · AI · EMERGING TECH
15+
Years across TV, hosting & digital media
50+
Exclusive on-camera interviews with top tech founders
14+
Web3 & emerging tech founders advised on narrative & GTM
OUR SERVICES
EVERYTHING YOU NEED TO OWN YOUR NARRATIVE.
From building the story that defines you to getting it in front of the editors, audiences, and communities that shape your industry.
POSITIONING
AUTHORITY
REACH
Three phases. One goal: a profile your industry can’t ignore.
01
01 / POSITIONING
FOUNDER NARRATIVE & POSITIONING
We find the story that makes your work distinctive and memorable, then build the identity and presence that carries it into every room. Founder positioning, narrative development, profile & bio strategy, and media training.
02
02 / AUTHORITY
THOUGHT LEADERSHIP STRATEGY
Build a body of work that makes your expertise visible, credible, and impossible to overlook in your field. Content strategy and editorial & byline strategy.
03
03 / REACH
MEDIA PLACEMENTS
Get featured in the tech publications and platforms your audience and industry actually pay attention to. Press outreach, media targeting & pitching, and audience targeting.
WHY US
15 YEARS OF MEDIA & ENTERTAINMENT.
MADE FOR THE EXTRAORDINARY.
I’ve spent 15+ years across traditional and digital media, and I’ve been inside tech since 2021 across Web3, AI, and emerging tech. I know your world, and I know how to make you seen in it.
01
MEDIA INSIDER ACCESS
15+ years across TV, hosting, and digital media means I know what editors, journalists, and producers actually want, and exactly how to frame your story to get it placed.
02
TECH NATIVE PERSPECTIVE
Web3, AI, and emerging tech native since 2021. I understand what you’re building and why it matters, not just whether it’s pitchable. That’s a different level of strategic partnership.
03
FOUNDER-FIRST APPROACH
Not above you, not at arm’s length. Your vision, your voice. I work alongside you to make sure the right people hear it, in the right publications, at the right moment.
THE STRATEGIST
THE STRATEGIST BEHIND YOUR STORY.
Jia Gold
CHIEF MEDIA STRATEGIST & PARTNER
Hi, I’m Jia, an award-winning media personality and Chief Media Strategist & Partner at A-Founders, working with tech founders who are building something worth talking about.
Not just coverage. The right coverage, told the right way, reaching the right rooms.
MY STORY
With 15+ years across traditional and digital media I know what it takes to get a founder’s story into the publications and platforms that actually shape an industry.
I’ve been inside tech since 2021 across Web3, AI, and emerging tech. As a partner at A-Founders, I’m here because the most interesting founders I’ve interviewed deserved a strategist who could do more than place a press release.
CREDENTIALS & HIGHLIGHTS
✓Award-winning media personality with 15+ years across TV, hosting, and digital media
✓Web3, AI, and emerging tech native since 2021
✓Conducted 50+ exclusive on-camera interviews with top tech founders and executives, including David Schwartz (CTO, Ripple) and Yat Siu (Co-Founder, Animoca Brands)
✓Supported 14+ Web3 and emerging tech project founders on narrative development, media strategy, and go-to-market positioning
Throughout our time working together, Jia consistently demonstrated professionalism, strategic insight, and strong communication skills. I can confidently say that her contributions directly improved our PR outcomes. Jia is highly recommended.
T
Temujin Louie
CEO, WANCHAIN
FAQ
HOW WE WORK, AND HOW WE DELIVER.
01WHAT DOES A MEDIA STRATEGIST ACTUALLY DO FOR ME?
We build the narrative that defines you, then place it. That means finding what’s distinctive about your work, shaping it into a story editors and producers want, and getting it into the publications and platforms your industry pays attention to. Consistently, not as a one-off.
02HOW IS THIS DIFFERENT FROM HIRING A PR AGENCY?
Agencies distribute press releases. We build founders. This is strategy-first: positioning and narrative come before any pitch, and every placement is chosen for how it compounds your profile, not to pad a coverage report. You also work directly with your strategist, not an account team.
03DO YOU WORK WITH FOUNDERS OUTSIDE WEB3 AND AI?
Yes. Our deepest network is in Web3, AI, and emerging tech, but the same approach works for any founder or exceptional talent building a public profile. If your story is strong, we can place it.
04HOW DO WE START?
Book a free 15-minute consultation. We’ll dig into your story, what you’re building, and where your profile should be in 12 months. If it’s a fit, we’ll map the strategy from there.
GET IN TOUCH
READY TO BUILD A PROFILE THAT LASTS?
Book a free 15-minute strategy call. We’ll dig into your story, what you’re building, and how to position your expertise so the right people can’t miss you.
★15+ Years in Media
★Web3 · AI · Emerging Tech Native
★Results-Focused Strategy